Our Story | Affect+

We’re passionate about the planet, and tough on germs

Founded in 2024, our company was built on a shared passion for innovation and sustainability, resulting in a product we're proud to offer.

We’ve teamed up with the incredible engineers at Paqua to create a solution that’s as effective as it is eco-friendly. With Professor Darren Reynolds' groundbreaking research on the PaquaVida unit playing a key role in its development, our partnership has been instrumental in shaping the cutting-edge technology behind Affect+. Together, we’re delivering a product that redefines clean while caring for the planet.

Why Affect+?

This company sets itself apart by always prioritising the customer and the planet.

Our commitment to a single product demonstrates our refusal to contribute to over-consumption when choosing your cleaning products. Backed by engineers and professors alike, Affect+ can be counted on. This company’s goal is to not only create this disinfectant, but also to raise awareness about making small changes in the home for a greener tomorrow. We are a small business committed to ethical practices at every stage, from product conception to delivery, and we take pride in serving customers who share our values of care and sustainability.

Our solution is created using sustainable water filtration units powered by Paqua.

The innovative PaquaVida Water Purification Systems transform almost any freshwater source into clean drinking water using only salt and water, with no harmful chemicals or nasties. A by-product of this process is the biocide in our product, made with no negative environmental impact. PaquaVida’s cutting-edge technology upholds the highest water safety standards, ensuring both safety and sustainability. The unit also runs on minimal power, reducing your carbon footprint. It's even being studied by Professor Darren Reynolds at the University of West England, further validating its effectiveness.

The Power in the Bottle

Tough on Germs, Gentle on the Planet. This product does what it says on the tin.

One concern we are often met with from consumers who want to make the switch from bleach, is a fear that they must compromise on quality. But Affect+ can be up to 200x more effective than bleach. Our product is the strongest on the market of its kind, tested rigorously before reaching your home. We're proud to say that it eliminates the need for disposable gloves and causes no environmental pollution, while still eradicating 99.9999% of viruses and bacteria from surfaces.

Affect+ Impact

Affect+ is just what I needed – a bleach substitute that's safe for the planet and my family. It cleans well without harsh chemicals, and I can use it around pets without worry. No toxic fumes, no pollution. Highly recommend for a greener, safer option!

Sarah-Jane, Affect+ Customer

I wanted a disinfectant that actually works but doesn’t make me feel guilty about the environment. This one is perfect – it’s effective, eco-friendly, and I can use it without worrying about hurting the planet. Definitely my go-to now!

Millie, Affect+ Customer

Affect+ was founded with sustainability, reliability and accountability at the core of our brand. With our product, we want to help our customers make small changes in their home so they can reduce their carbon footprint without compromising on quality.

Sofaya, Marketing Manager

We’re passionate about the planet, and tough on germs

Why Affect+?

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The Power in the Bottle

Affect+ Impact

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