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Why Affect+?
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The Science

Affect+ is simple product, with no hidden nasties or added chemicals. It is made of sustainably produced Hypochlorous Acid.

Hypochlorous Acid (HOCl) is a natural substance produced by our white blood cells to fight infections. It’s a powerful yet safe disinfectant that works by breaking down the cell walls of bacteria and viruses, effectively destroying them. When it comes into contact with harmful germs, it disrupts their vital processes, killing them quickly and efficiently. Despite being tough on bacteria, Hypochlorous Acid is completely harmless to humans and animals, making it safe for use around the home. It’s also environmentally friendly, breaking down naturally without leaving behind harmful residues or pollutants.

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The Uses

Affect+ is the ultimate multi-purpose solution for a cleaner, safer home. Its powerful ability to kill bacteria, combined with its gentle, non-toxic formula, makes it perfect for everyday use.

Whether you're disinfecting kids' toys after illness, deodorizing furniture after pets, or replacing bleach for mopping and cleaning toilets, Affect+ does it all. Unlike harsh chemicals, it's safe to use around your family and pets without worry. From cleaning high-touch surfaces to freshening up your home, this eco-friendly product ensures a thorough clean without compromising on safety or effectiveness.

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Your Mission

Many customers share our commitment to combating overconsumption and reducing the use of harmful products in the home.

At Affect+, we empower you to achieve your sustainability goals by minimizing your carbon footprint and eliminating the need for pollutants in your cleaning routine. Our multi-purpose solution allows you to replace multiple disinfectant products with one effective option, helping you simplify your home while promoting a healthier environment. Together, we can make a positive impact on both your household and the planet. 

Our bottles come from deadstock - for us, rubbish is resource. Part of our company journey is that our bottles evolve with what's the most sustainable. We encourage our consumers to invest in one bottle, with the knowledge our refill option will be available soon!

Affect+ Impact

Affect+ is just what I needed – a bleach substitute that's safe for the planet and my family. It cleans well without harsh chemicals, and I can use it around pets without worry. No toxic fumes, no pollution. Highly recommend for a greener, safer option!
Sarah-Jane, Affect+ Customer
I wanted a disinfectant that actually works but doesn’t make me feel guilty about the environment. This one is perfect – it’s effective, eco-friendly, and I can use it without worrying about hurting the planet. Definitely my go-to now!
Millie, Affect+ Customer
Affect+ was founded with sustainability, reliability and accountability at the core of our brand. With our product, we want to help our customers make small changes in their home so they can reduce their carbon footprint without compromising on quality.
Sofaya, Marketing Manager
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Powered by Paqua

Our solution is created using sustainable water filtration units powered by Paqua.

The innovative PaquaVida Water Purification Systems transform almost any freshwater source into clean drinking water using only salt and water, with no harmful chemicals or nasties. A by-product of this process is the biocide in our product, made with no negative environmental impact. PaquaVida’s cutting-edge technology upholds the highest water safety standards, ensuring both safety and sustainability. The unit also runs on minimal power, reducing your carbon footprint. It's even being studied by Professor Darren Reynolds at the University of West England, further validating its effectiveness.

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Power in a Bottle

Tough on Germs, Gentle on the Planet. This product does what it says on the tin.

One concern we are often met with from consumers who want to make the switch from bleach, is a fear that they must compromise on quality. But Affect+ can be up to 200x more effective than bleach. Our product is the strongest on the market of its kind, tested rigorously before reaching your home.  We're proud to say that it eliminates the need for disposable gloves and causes no environmental pollution, while still eradicating 99.9999% of viruses and bacteria from surfaces.

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Contact Us

We’re here to help! Whether you have questions about our product, need assistance with your order, or want to learn more about our mission for a cleaner, greener home, our team is ready to assist you.
Get in touch

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Affect+ Ltd
Airport Service Rd
Portsmouth, Hampshire
PO3 5PF

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